Fundraising ROI Calculator

Measure your fundraising program's efficiency. Calculate cost per dollar raised, ROI, and benchmark against sector averages.

Total Raised ($)

Staff Costs ($)

Marketing ($)

Events ($)

Technology ($)

ROI

400%

Cost Per $ Raised

$0.20

Net Revenue

$200,000

Efficiency Ratio

5.0:1

Sector Benchmarks

Channel	Cost per $1 Raised	ROI
Major gifts	$0.05	1900%
Online giving	$0.15	567%
Your program	$0.20	400%
Direct mail	$0.25	300%
Events	$0.50	100%

Reading your results: A cost per dollar raised (CPDR) of $0.20 means you spend $0.20 for every $1 you raise. The lower the better. Most nonprofits aim for $0.10-$0.25. An ROI of 400% means for every $1 invested in fundraising, you get back $5.00.

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