Donor Retention Planner

Calculate your retention rate, donor lifetime value, and see how a 10% improvement in retention compounds your revenue over time.

Total Donors (last year)

Donors Retained (this year)

Average Gift ($)

Gifts per Year

Acquisition Cost ($)

Projection Years: 10

Retention Rate

45.0%

Churn Rate

55.0%

Donor LTV

$545

LTV:CAC Ratio

10.9x

+10% Retention Improvement Value

+$59,855

Additional revenue over 10 years by improving from 45% to 55%

YearDonorsRevenueCumulative

Yr 1500$150,000$150,000

Yr 2225$67,500$217,500

Yr 3101$30,375$247,875

Yr 446$13,669$261,544

Yr 521$6,151$267,695

Yr 69$2,768$270,463

Yr 74$1,246$271,708

Yr 82$561$272,269

Yr 91$252$272,521

Yr 100$114$272,634

Gift recycling creates 3x higher retention through beneficiary connection