Nonprofits
Donor Retention Rate Calculator
See how small improvements in donor retention dramatically increase lifetime revenue. Compare your current retention against an improved scenario.
Current 5yr Revenue
$223,079
Improved 5yr Revenue
$263,798
Additional Revenue
+$40,719
| Year | Current Donors | Current Rev | Improved Donors | Improved Rev |
|---|---|---|---|---|
| 1 | 500 | $125,000 | 500 | $125,000 |
| 2 | 225 | $56,250 | 275 | $68,750 |
| 3 | 101 | $25,313 | 151 | $37,813 |
| 4 | 46 | $11,391 | 83 | $20,797 |
| 5 | 21 | $5,126 | 46 | $11,438 |
The retention multiplier: Improving retention from 45% to 55% generates an additional $40,719 over 5 years — without acquiring a single new donor. The average Australian charity retains just 43% of donors. Elevate's gift recycling model creates deeper beneficiary-donor connection, driving retention rates 2-3x above sector average.
Elevate's gift recycling model creates deeper donor-beneficiary connection
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