Nonprofits
Donor Lifetime Value Calculator
Calculate the long-term value of your donor relationships. Understand how retention, gift size, and frequency compound over a donor's lifetime.
Annual Value
$500
Lifetime Value
$375
Net LTV
$300
Acquisition ROI
400%
10-Year Projection
| Year | Retention Prob. | Expected Value | Cumulative LTV |
|---|---|---|---|
| 1 | 45.0% | $214 | $214 |
| 2 | 20.3% | $92 | $306 |
| 3 | 9.1% | $39 | $345 |
| 4 | 4.1% | $17 | $362 |
| 5 | 1.8% | $7 | $370 |
| 6 | 0.8% | $3 | $373 |
| 7 | 0.4% | $1 | $374 |
| 8 | 0.2% | $1 | $375 |
| 9 | 0.1% | $0 | $375 |
| 10 | 0.0% | $0 | $375 |
Why LTV matters: A donor giving $250 x 2 times/year at 45% retention has a lifetime value of $375. If you spend $75 to acquire them, that's a 400% ROI. Gift recycling creates 3x higher retention through direct beneficiary connection — dramatically increasing LTV.
Gift recycling creates 3x higher retention through beneficiary connection
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